The recent high number of internet users is one of the reasons for the presence of various content online. The topics covered are also diverse, certainly customizable to the needs as well as the trends that are taking place. In order to obtain quality and much sought-after content, marketers will do their utmost.
This must be done carefully, in order for the resulting content to indeed fit the purpose and be able to gain many readers. Many ways can be done for this, one of which is by creating content mapping first.
Content mapping is a planning process performed to create targeted and simultaneously timely content, so that it can meet readers’ needs very well. Within this process, marketers will typically perform several important stages, ranging from recognizing prospective users, specifying targets which is appropriate, until ultimately creating appropriate, quality content.
User character recognition is an important part of content mapping, because it is the user who ultimately consumes the content itself. Proper user mapping would be very helpful and could make any content more targeted.
Users will discover what they are looking for through those quality content. This allows content to be beneficial and targeted, even when consumed by many people. Then, what can be gained from the content mapping itself?
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Benefits of Content Mapping
Basically content mapping is already a necessity in itself within the marketing world. Marketer needs user mapping in an appropriate way, so that any content created can fit the intended target. There are many content mapping benefits, some of which are like the following:
1. Make it easier for marketers to understand customers
The process of mapping content that is done in an appropriate way, will be very helpful to understand the consumer’s character in detail. In practice, marketers should find out in advance what the consumer wants, including its needs as well. This enables marketers to understand the problem in depth, so that the completion could be easier to find. It is this solution that is ultimately offered through content created by marketers.
2. Facilitate the process of creating quality content
Content mapping makes the job marketer easier and makes the quality of the job much more maximized. Marketers who already understand target markets will certainly be easier to achieve them. The created content can be tailored to the needs of the market, so that the marketing goals performed can be well achieved. Process pecontent creation will be much easier, even for a wide range of quality content though.
3. View a general overview of content on the website
Content mapping could also help identify various content already inside the website. This variety of already created content will get categorized more easily. This will make it easier to label existing content, including new content to be included on the website.
Tips for Creating Content Mapping
The content mapping process will not be difficult, let alone if done with proper steps from the beginning. Here are some easy steps that need to be taken in creating content mapping:
1. Draw up the buyer persona
Buyer persona is a representation of the target consumers will aim for in marketing. This should be determined based on in-depth research through various important information, such as: gender, interest, age, residence location, and others. Generally, the buyer of this persona can be made through surveys and interviews, be it secara online as well as directly (available).
2. Understand customer journey
Customer journeys are a way consumers do to find or purchase the products on offer. This consumer behavior becomes one of the important points in creating content mapping, because there is a medium or a way that consumers can do it. If already understanding the customer journey, then guide consumers to get the product through content is certainly going to become much easier.
3. Conduct analysis of content
Don’t forget to analyze existing content, before finally creating new content. Check back what content brings in many readers and creates sales. Content quality is also very important to note, in order for the amount of traffic to be maintained, even further increasing in the future.
4. Perform content mapping
If already doing third step above, immediately perform content mapping with aligned. This could start with compiling the buyer persona, to the point of ultimately performing content analysis in an appropriate way. In addition, use the right templates as well and could make content mapping easier. These various templates can now be easily downloaded over the internet.
Create Maximum Content
Creating content mapping merForgotten is one way that could be done to achieve marketing goals. This process is not very complicated, even for beginners. Understand and start doing content mapping in an appropriate way, in order for marketing goals to be achieved to the maximum.